Fashion Styling, Photography and Film

Concettualizzare, predisporre lo styling, scattare, sviluppare e comunicare. Il fashion photographer contemporaneo comprende l’importanza dello styling nel creare una storia ed una atmosfera, senza tralasciare le sempre più numerose connessioni tra il mondo delle immagini, ferme ed in movimento, nell’espressione della moda e del lusso.

Questo corso annuale post-laurea prepara i partecipanti a diventare esperti dell’immagine visiva, dotandoli di competenze avanzate nell’ambito della fotografia, delle tecniche cinematografiche della moda, styling e stampa, con attenzione particolare ad aspetti quali pubblicità, cataloghi, riviste di moda ed editoriali, sia per i media offline che per quelli online. Attraverso la sperimentazione tecnica e la ricerca dei contenuti culturali e creativi, il corso guarda al modo in cui l’anima e l’identità di un brand di moda si riflette attraverso la fotografia e le immagini in movimento. Il fashion photographer di oggi lavora sempre più spesso con le immagini in movimento.

Questo corso affronta le tecniche di creazione del fashion film utilizzato da molti brand come mezzo per valorizzare particolari prodotti o caratteristiche del design, creando nuovi modi di raccontare una storia nella moda, contando prevalentemente sui video distribuiti online come parte della propria strategia di comunicazione. Con un focus particolare sul linguaggio visivo della comunicazione, i partecipanti affronteranno i molteplici aspetti del fashion styling, imparando come persuadere, inspirare e creare una risposta emotiva. Acquisiranno le competenze tecniche e le conoscenze teoriche necessarie per creare uno shooting fotografico, dal concept iniziale fino all’editing finale – includendo l’analisi delle tendenze presenti e future ed i contesti storici e contemporanei della moda. Durante il corso, i partecipanti applicheranno anche nozioni tecniche e culturali relative a progetti in-studio, imparando come negoziare e pianificare nel dettaglio ogni aspetto del processo tecnico e creativo. Ricercheranno location per gli scatti, utilizzeranno le tecniche di composizione luci e colori e troveranno la giusta sensibilità per ‘immortalare’ il soggetto rispettando il mood della proposta creativa, dell’immagine del brand o del brief del cliente.

Insieme agli aspetti tecnici ed estetici della fotografia e del film, che includono luci, composizione, editing e caratteristiche specifiche del film o della stampa, il corso affronta anche aspetti relativi al business e al networking, offrendo la possibilità di acquisire capacità di osservazione e comunicazione insieme all’espressione artistica e creativa. Attraverso la collaborazione con lo studio creativo Superstudio 13 di Milano, riconosciuto dai giornalisti di moda come uno dei migliori studi fotografici e set nel mondo, i partecipanti impareranno come esprimere il proprio approccio creativo personale, il proprio stile e le proprie competenze in modo professionale.

• Fotografia & editing
• Publishing
• Design experimentation
•Comunicazione visiva
• Sociologia dell’immagine della moda e del suo racconto
• Styling – analisi e sviluppo
• Ricerca innovativa – analisi e metodi
• Fashion photography and film
• Valorizzare un portfolio professionale

Learning and Teaching Methods:
Course teaching methods are mainly based around formal lectures, workshops, seminars and self-directed study and within this structure a range of approaches to learning and teaching is employed as appropriate to the situation. Industry experienced specialists and visiting specialist Lecturers (industry professionals) make valuable contributions and facilitate important links to professional practice.
Self-Directed Study – plays a major role in this programme, where students are expected to spend time researching and analysing subject matter independently to support and substantiate taught material.
Formal Lectures – form an integral part of the programme and with formal delivery of key information to the whole cohort. At this level it is expected that students will use the lectures as a stimulus for further study/reading.
Seminars – are used to build on themes taken from the lecture programme. Students are encouraged to make an active contribution by sharing in the argument and debate.
Visiting Lecturers – are invited to deliver specialist lectures to enhance the delivery of the units.
Individual Tutorials – are used when individual student work is being discussed or the guidance required is specific to one particular student. It is especially important in the dissertation phase and may be face to face, over the telephone, via e-mail or Skype.
Small Group Tutorials – enable students to discuss and plan their work in greater detail than is possible with larger groups.
It encourages quieter students to develop their interpersonal and communication skills and helps consolidate leadership skills in others.
Video Presentations – are used to give a more in-depth understanding of a specific issue.
Case Studies – are used for detailed discussion of real-life situations.
Demonstrations – are normally of a technical nature and are necessary in certain subject areas.
Studio / Workshop / Laboratory / Practical Sessions – may be used to enable the creative and practical skill development of the student in an environment which simulates that of industry.
Group and Team Work – requires students to operate as a member of a group or team and they usually have clearly identified roles. The emphasis is on collective responsibility, individual responsibility to the group and joint decision-making.
Study Trips – give students the opportunity to go outside the institute’s environment to enhance their understanding of specific subject material. If assessment is dependent on information collected whilst undertaking the study trip, the trip would be considered mandatory. The cost of study trips can be either the responsibility of the student or on occasion included in the annual study fee. If the visit is within the city students pay for public transport. This will be outlined at the beginning of any unit where such a trip is foreseen.

Assessment:
the assessment strategy for the programme has been designed to incorporate a variety of assessment methods to enable all students to demonstrate their learning in a fair and comprehensive manner.
Assessment Methods:
formative assessment is used as an interim review of student work undertaken at key points during particular units. It provides an indicative measure of progress, allows students to consider their work in relation to that of their peers, allowing students to agree with staff any adjustments that are necessary to make in order to satisfy course requirements. It is designed to help improve student performance. It does not contribute to the final unit mark. Formative assessment always makes reference to the learning outcomes and or assessment criteria of that unit.
Summative assessment provides an evaluation of student progress and learning during an entire unit, generates a unit mark, constructive feedback and confirms the conditions for referral and retake.
Peer and Self-assessment requires students to assess their own work and that of fellow students. It encourages:
• a sense of ownership of the process of assessment;
• assists the student to become an autonomous learner;
• helps to develop a range of transferable skills;
• makes assessment part of the learning process rather than an adjunct to it.
Portfolio Assessment is used to assess a variety of projects that have been developed throughout the unit.
Practical and Class Based Projects – allow the students to demonstrate their understanding of a specific subject area and application of practical areas of the programme.
Written Reports are required in some study areas, where a clear and structured brief is provided and the students are asked to submit work to be marked independently and anonymously by staff.
Formal Examinations – will be used in some subjects to permit students to demonstrate their understanding of a subject within a constrained timeframe.
Presentations are used in some subjects to allow the student to develop their professional communication, presentation skills and to argue critical reflection and interpret findings.

Programme Specific Assessment Criteria
Assessment Grade Descriptors for Master Courses:
Fail 0-44 The student will not have demonstrated proficiency in intellectual thought. The learning outcomes of the unit will not have been achieved. The content will be descriptive rather than analytical.
Marginal Fail 45-49 The student will have demonstrated a basic proficiency in intellectual understanding in most but not all elements. Some of the learning outcomes of the unit will have been achieved at threshold level. The content will be descriptive rather than analytical.
Pass 50-59 The student will have demonstrated evidence of critical thinking. All the learning outcomes of the unit will have been competently achieved. There will be some substantive and developed evidence of understanding.
Merit 60-69 The student will have demonstrated intellectual thought that includes critical thinking, analysis and the ability to draw conclusions and make recommendations. All the learning outcomes of the unit will have been achieved at a good level.

Admission is based on the reasonable expectation that the student will be able to fulfil the objectives of the programme and achieve the standard required for the award.
Admission requirements are listed below.
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following factors into account:
• three years degree or equivalent;
• the applicant’s qualifications;
• the information given in supporting academic references;
• the applicant’s personal statement;
• a portfolio of work (if appropriate to the subject).
The Admissions Manager coordinates and supports the subject specific Programme Leader and the Director of Education in dealing with interviews and portfolio assessments (where appropriate).
(Admission requirements are subject to change in order to comply with entry requirement regulations).

• Staff/freelance photographer
• Photo editor
• Director of photography
• Fashion stylist
• Consulente di Immagine
• Personal stylist
• Art/creative director
• Fashion photographer
• Visual & graphic designer

Course structures

Cultural Identity of Styling
Fashion Brand
Creative Communication and Experimentation
Creative Visualisation
Theory and Practice
Research Methods