Fashion Styling and Photography intensive

Questo corso intensivo dinamico prepara i partecipanti nell’ambito dei principali concetti teorici e pratici della fotografia di moda, shooting, immagine e stile. Pensato per coloro che non hanno molto tempo a disposizione, il programma si focalizza sulla comunicazione visiva, guardando ai molteplici aspetti del fashion styling, che usa l’immagine per persuadere, ispirare e produrre responsi emotivi. Il fashion stylist ha un ruolo centrale nel successo di una collezione di moda, di un brand o di un prodotto. Questa figura professionale sa come valorizzare stili e immagini, sa ‘parlare’ attraverso un mix di riferimenti contemporanei, culturali ed estetici con l’obiettivo di presentare una campagna coinvolgente, innovativa ed efficace. La professione implica aspetti sia strategici che operativi: l’attenzione al contesto storico e culturale della moda, ai trend contemporanei ed agli sviluppi del settore, si accompagnano sempre alla necessità di restare in linea con le richieste del cliente o con l’identità del brand.

Questo corso introduce i partecipanti alle fasi più importanti della creazione e dello sviluppo professionale di uno shooting fotografico, perché possano comprendere come interpretare le tendenze della moda attraverso luci, accessori, pose ed oggetti di scena, traducendo lo stile in modo contemporaneo, senza tralasciare gli aspetti più propriamente tecnici ed estetici della fotografia.

Il programma di studi affronta anche le tecniche di editing e gli aspetti editoriali della moda; i partecipanti impareranno a manipolare e modificare un lavoro fotografico al fine di produrre una proposta di styling professionale. L’attività di ricerca di interazioni tra moda, design e arte arricchirà ulteriormente la conoscenza di tendenze ed estetica contemporanea, mentre lo sguardo ai momenti storici della moda e dell’immagine, ma anche dell’arte e dell’abito, stimolerà il pensiero creativo, considerando lo styling da diversi contesti e culture, con l’obiettivo finale di offrire proposte di immagine innovative ed accattivanti.

• Composizione & editing
• Colour values
• Publishing
• Graphic design
•Comunicazione visiva
• Styling – analisi e sviluppo
• Metodologia di ricerca
• Storia e contesto del Visual
• Materiali e comunicazione
• Costruzione di un portfolio professionale

The programme is designed to facilitate the development of a student who will be highly employable and will allow them to investigate and develop their strengths.
The programme will present students with a variety of approaches to learning and assessment strategies that will promote intellectual, imaginative, analytical and critical judgement.
It will allow students to develop understanding as well as their presentation and communication skills, which they will be able to demonstrate in a variety of forms.
A combination of different learning and teaching methodologies are employed in order to promote reflective learning and develop generic transferable skills.

Methods include:
• projects to encourage independent learning through investigation, enquiry and problem solving;
• group project to enhance interpersonal and collaborative skills;
• tutorials and group tutorials to facilitate shared experiences and best practice;
• seminars, formal lectures and workshops;
• study, trips, external projects and competitions present the students with another dimension to their leaning experience;
• guest speakers provide the students with a full, broader and real prospective to their specialist field of study.
Students will have the opportunity to demonstrate their achievement of the intended learning outcomes through a variety of tests appropriate to their field of study.

Course Specific Assessment Criteria:
The methods of assessment used give breadth and depth, which allow for both the formative and summative assessment of
every student at each stage of the programme.
Assessment methods to support learning: the programme uses a balanced assessment system, both summative and
formative as an integral part of gathering information on student learning. Different forms of assessment can, and where appropriate
should, be used to test different types of skills and learning.
Formative Assessment: formative assessment informs both teachers and students about student understanding at a point
when timely adjustments can be made. In formative assessment students could be involved in the assessment process. These
formative assessment situations will also give students an opportunity to learn to critique the work of others. Some of the
instructional strategies that will be used formatively include the following:
• criteria and goal setting: asking students to participate in establishing what should be included in criteria for success;
• self and peer assessment: With peer evaluation, students see each other as resources for understanding and checking for
quality work against previously established criteria;
• student record keeping: helps students better understand their own learning as evidenced by their classroom work. This
process of students keeping ongoing records of their work not only engages students, it also helps them, beyond a “grade,”
to see where they started and the progress they are making toward the learning goal.
Summative Assessments:
These assessments are a means of gauging student learning, at a particular point in time, relative to established marking criteria. Summative assessments can occur during as well as at the end of each unit and concentrate on specific evidence of student work, examples as follows:
Portfolio Assessment > is used to assess a variety of projects that have been developed throughout the unit.
Practical Coursework > allows the students to demonstrate their understanding and application of practical areas of study.
Written Reports > are required is some study areas, where a clear and structured brief is provided and the students are asked to submit work to me marked independently and anonymously by staff.
Formal Examinations > are required is some study areas.
Presentations > are used in some subjects to allow the student to develop their professional communication and presentation skills.
Student Projects > are used when the student is required to submit work to be marked independently and anonymously.

Course Specific Admission Requirements
Admission is based on the reasonable expectation that the student will be able to fulfil the objectives of the programme and achieve the standard required for the award.
Admission requirements are listed below.
Candidates must have a sufficient command of the English or the chosen language of the course to be able to meet the requirements of the programme in every respect.
When considering the suitability of an applicant for a place on the programme the Admissions team will usually take the following
factors into account:
• the applicant’s qualifications (High School Diploma or equivalent school certificate);
• the applicant’s personal statement;
• a portfolio of work (if appropriate to the subject).
The Admissions Manager coordinates and supports the subject specific Programme Leader and the Director of Education in dealing with interviews and portfolio assessments (where appropriate).
(Admission requirements are subject to change in order to comply with entry requirement regulations).

• Fashion stylist
• Consulente di Immagine
• Fashion photographer
• Staff/freelance photographer
• Photo editor
• Direttore della fotografia

Fashion Styling & Photography Intensive course

Core Analyse and Research
Core Brand Personal Identity
Core Styling Development
Core Research Methods and Portfolio